Jim Mann's Beijing Jeep: A Case Study Of Western Business In China PDF

By Jim Mann

ISBN-10: 081333327X

ISBN-13: 9780813333274

ISBN-10: 1429489596

ISBN-13: 9781429489591

When China opened its doorways to the West within the overdue Seventies, Western companies jumped on the probability to promote their items to the main populous kingdom on this planet. Boardrooms all over buzzed with excitement—a Coke for each citizen, a tv for each kinfolk, a private laptop for each workplace. At no different time have the associations of Western capitalism attempted to do company with a communist kingdom to the level that they did in China lower than Deng Xiaoping. but, over the last decade major as much as the bloody occasions in and round Tiananmen sq., that test produced starting to be unhappiness on either side, and a imaginative and prescient of shooting the world's biggest marketplace faded.Picked as one among Fortune Magazine's "75 Smartest Books We Know," this up to date model of Beijing Jeep, strains the heritage of the stormy romance among American company and chinese language communism during the reviews of yankee vehicles and its operation in China, Beijing Jeep, a heavily watched three way partnership frequently visited by means of American politicians and chinese language leaders. Jim Mann explains how a few of the world's savviest executives thoroughly misjudged the company weather and recounts how the chinese language, who got precious new know-how at nearly no cost to themselves, eventually outcapitalized the capitalists. And, in a brand new epilogue, Mann revisits and updates the occasions which constituted the most problems with the 1st edition.Elegantly written, brilliantly said, Beijing Jeep is a cautionary story in regards to the West's age-old quest to do enterprise within the heart Kingdom.

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Additional info for Beijing Jeep: A Case Study Of Western Business In China

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Their Chinese hosts—usually officials of a state enterprise anxious to attract foreign technology and investment—met them at the air- 52 Beijing Jeep port, toasted them with potent mao tai wine at banquets, and arranged (indeed, insisted upon) tours of Beijing's leading tourist attractions, the Great Wall and the Ming Tombs. A handful of the most prominent executives would be granted an audience with Deng or one of his top aides. Those businessmen involved in manufacturing, like the auto executives, might be escorted through a plant they were being asked to renovate.

And then there were the protectionisms of provincial governments, municipal governments, and local governments. The government of Shanghai would do its best to favor the products of factories in Shanghai over those in Beijing, and the government of Fujian Province would make it tougher for products from its neighbor, Guangdong Province, than for goods made inside Fujian. China was not so much a national market as a crazy quilt of overlapping local, provincial, and regional markets—and in each one, authorities could and often did seek to protect local industries from competition by restricting access to their market.

If China wouldn't accept the Making the Deal 47 idea of exclusivity, how about putting the idea in positive terms? Why not say that China would give "100 percent attention" to the AMC venture? That was okay, Chinese officials said, but it was hard to express the idea in Chinese. " The words sounded nice, and the Chinese accepted them. An AMC lawyer might have quibbled and said this was not exactly the same sort of commitment as exclusivity, but in these first meetings, this first effort by AMC to establish a business relationship in China, AMC was not going to let itself be ruled by lawyers.

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Beijing Jeep: A Case Study Of Western Business In China by Jim Mann


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